CREATIVE DIRECTION
Zearn Math
Credits
Tiarra La, Tim O'Neill, Dave Clarty, John Kendall, Sam Coffaro, Dirk Hunter
The Ask:
Introduce and grow the awareness of Zearn, a non-profit digital math curriculum for K – 8th grade classrooms.
The Challenge:
The Covid-19 pandemic interrupted education, but also created a unique opportunity for Zearn to re-introduce itself to a diverse audience of teachers, district administrators, students and parents.
The Solution:
Redesign and reposition Zearn to reach a broader audience of those who share the brand's passion for every student to love learning math. The work included the creation of voice and tone guidance to reach Zearn's diverse audiences as well as a design system and brand book for greater brand consistency. From this foundation we successfully launched community social channels to share the brand's values and learning principles, as well as specific product and state launch campaigns.
Zearn Campaigns, Website and Social
To help better explain Zearn's role in the classroom, "multiplying the 'aha' moments", became our campaign rally cry and connection point. One that encouraged teachers, students and parents to overcome their math anxiety.
