Happy Birthday to  Amazon's Alexa

The Ask:
Create a video highlighting that Amazon Alexa was turning five.
 

The Challenge:
Even after 5 years, Alexa was primarily used for just a few things, playing music and checking the weather — how could we celebrate a milestone while also inspire our audience to explore more features? 

 

The Solution:
We didn't just tell people, but showed them how Alexa fits into their life and how her role had expanded in just five short years. We created a narrative highlighting how our relationship with Alexa has evolved over five years. On top of that, we built it entirely from user generated content from Alexa's biggest fans.