Skype March Mascots

The Ask:
Create a social activation to showcase the collaborative tools within the Skype product.
 

The Challenge:

When people think of Skype, they only think of video chat and ignore the collaboration features that make for a richer experience and product offering.

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The Solution:

We created an experience that capitalized on the social moment of March Madness and drove people out of social channels and directly into the Skype product. There they worked one-on-one with a real artist, leveraging Skype's collaborative tools to co-create a one-of-a-kind, personalized, mascot they could share with friends.