Whatever you're into,
it's on Fire TV

The Ask:
Help shift the perception of YouTube’s availability on Fire TV devices.

 

The Challenge:
Rumors had spread that YouTube was no longer accessible through Fire TV, leading to hesitation from potential consumers. 

 

The Solution:
To prove that Fire TV cares about the same thing our audience cares about, unique content, we created a campaign that reinforced the limitlessness of Fire TV. Leveraging niche interests and YouTube category types we were able to reflect the unique one of a kind content only found through YouTube on Fire TV.