Humm Zero
Drink Better

The Ask:
Take Humm's zero sugar kombucha mainstream.

 

The Challenge:

Meet lofty sales goals for a relatively unknown brand in a saturated beverage market that's known for fleeting loyalty driven mainly by price. 

 

The Solution:

As part of a year-long marketing plan, a comprehensive brand platform inspired new bold creative and media that worked in concert to deliver Humm Kombucha to a mainstream audience. A “hub and spoke” content creation approach included two major productions, including the brands first ever commercial shoot, a high-profile media partnership, as well as digital and social extensions.