CREATIVE DIRECTION
Coca-Cola: That's Gold Rio Olympics Mural
Credits
Mural Artist:
Kelsey Montague
The Ask:
Promote the Coca-Cola Company’s sponsorship of the Rio Olympic Games.
The Challenge:
Cookie cutter social engagements wouldn't break through and reach the audience in a crowded space. People were looking for an experience and story they could tell and share with others.
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The Solution:
People want an experience, something new they can share with others. We created a wall mural in the heart of Brooklyn to remind people that the spirit of the Olympic games doesn’t just live inside the athletes competing; there is a gold medal inside all of us.
Artist Collaboration
We partnered with artist Kelsey Montague to co-create the unique mural. I created the original sketches and concept that led to Kelsey's final artwork — an interactive mural with glow in the dark "That's Gold" messaging.
