Coca-Cola: America is Your Park

The Ask:
Get people out and moving by reconnecting them to their community parks.

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The Challenge:
Parks are one of our most precious community resources, but are greatly underfunded at the local level.

 

The Solution:
Coca-Cola needed to do more than just cut a check in order to prove they understand how important parks are to their local communities. We went beyond a simple vote and instead gamified people’s park love. Bridging the social, digital and physical space, gave our audience the opportunity to show and share that love in order to earn grants from The Coca-Cola Company to shape the future of their public parks.