CREATIVE DIRECTION
Amazon Launchpad
Credits
Mike Grigg
Lauren Tree
Talia Green
The Ask:
Reintroduce Amazon Launchpad by telling the story of the brand through its products and help make it a destination storefront.
The Challenge:
Currently, Amazon Launchpad = startups and startups = narrow.
The Solution:
There are a billion products on Amazon, so we needed to give people a reason to search through the Launchpad storefront. Launchpad needed a purpose. The relatable story of life’s little upgrades as told through the unique and innovative products sold gave us the connective thread and turned Amazon Launchpad into a destination for re-invention.
Product Shoot and
Social Content
Our creative was meant to be flexible right from our original concept. Thinking this way allowed us to not only have an extremely efficient shoot, but also connected our diverse products under the unifying theme of upgrading the everyday.
